Why do we in the tech community make so much fun of so called “Social Media Douchebags”?
There is a certain amount of constructed jealousy from the alpha geeks who coined this phrase. After all, who wouldn’t want a job where apparently all you have to do is what we all do for fun (tweet, blog, tag, text, post, ping, write, etc). Just to be clear, I know this isn’t actually all that Social Media types do… at least not the good ones, much more goes into working in an industry where communication is key. I have a lot of respect for many of these people, and am proud to call some of them my friends.
One of the phrases I often hear when Social Media becomes the topic of conversation is “Why don’t they just get real jobs?“, normally uttered by software developers or engineers. I myself may have uttered such a phrase from time to time. I think this stems from the small group of people who want to be social media types, because they don’t want to work – in other words, from the same misguided constructed jealousy that caused techies to claim the phrase “Social Media Douchebag.” Ironically those who hate most on Social Media types are not only the most jealous, but also the people who would be the worst at it. They simply don’t get what it’s about*.
In any industry (especially technology) there are douchebags, twats and pretenders who really don’t get their subject field, and so bring their entire subject into disrepute. By no means is Social Media isolated from this. There are certainly Social Media Douchbags out there, but they are Douchebags by nature, not because of Social Media. We’ve all got friends who tell us all they want to do is tweet all day and go to parties, and that they want to quit their job to become a Social Media Consultant. What these people really don’t get is that there is so much more work to it than just going to parties. You actually have to be good at what you do, not just at drinking Cosmopolitans and Dom Perignon.
Social Media Douchbags aren’t Douchebags because they are in Social Media. They are just plain old Douchebags. The same applies to the arrogant alpha geeks. Douchebags, like the rest of them.
*I’m no Social Media expert (well, not yet!), but I think I have a pretty good idea of the industry and many of the concepts it revolves around.