Social Media Douchebags are Just Douchebags in Social Media

 

 
There is a certain amount of constructed jealousy from the alpha geeks who coined this phrase. After all, who wouldn’t want a job where apparently all you have to do is what we all do for fun (tweet, blog, tag, text, post, ping, write, etc). Just to be clear, I know this isn’t actually all that Social Media types do… at least not the good ones, much more goes into working in an industry where communication is key. I have a lot of respect for many of these people, and am proud to call some of them my friends.
One of the phrases I often hear when Social Media becomes the topic of conversation is “Why don’t they just get real jobs?”, normally uttered by software developers or engineers. I myself may have uttered such a phrase from time to time. I think this stems from the small group of people who want to be social media types, because they don’t want to work – in other words, from the same misguided constructed jealousy that caused techies to claim the phrase “Social Media Douchebag.” Ironically those who hate most on Social Media types are not only the most jealeous, but also the people who would be the worst at it. They simply don’t get what it’s about. I’m no Social Media expert (well, not yet!), but I think I have a pretty good idea of the industry and many of the concepts it revolves around. 
In any industry (especially technology) there are douchebags, twats and pretenders who really don’t get their subject field, and so bring their entire subject into disrepute. By no means is Social Media isolated from this. There are certainly Social Media Douchbags out there, but they are Douchebags by nature, not because of Social Media. We’ve all got friends who tell us all they want to do is tweet all day and go to parties, and that they want to quit their job to become a Social Media Consultant. What these people really don’t get is that there is so much more work to it than just going to parties. You actually have to be good at what you do, not just at drinking Cosmopolitans and Dom Perignon.
Social Media Douchbags aren’t Douchebags because they are in Social Media. They are just plain old Douchebags. The same applies to the arrogant alpha geeks. Douchebags, like the rest of them.

Why do we in the tech community make so much fun of so called “Social Media Douchebags”?

There is a certain amount of constructed jealousy from the alpha geeks who coined this phrase. After all, who wouldn’t want a job where apparently all you have to do is what we all do for fun (tweet, blog, tag, text, post, ping, write, etc). Just to be clear, I know this isn’t actually all that Social Media types do… at least not the good ones, much more goes into working in an industry where communication is key. I have a lot of respect for many of these people, and am proud to call some of them my friends.

One of the phrases I often hear when Social Media becomes the topic of conversation is “Why don’t they just get real jobs?“, normally uttered by software developers or engineers. I myself may have uttered such a phrase from time to time. I think this stems from the small group of people who want to be social media types, because they don’t want to work – in other words, from the same misguided constructed jealousy that caused techies to claim the phrase “Social Media Douchebag.” Ironically those who hate most on Social Media types are not only the most jealous, but also the people who would be the worst at it. They simply don’t get what it’s about*. 

In any industry (especially technology) there are douchebags, twats and pretenders who really don’t get their subject field, and so bring their entire subject into disrepute. By no means is Social Media isolated from this. There are certainly Social Media Douchbags out there, but they are Douchebags by nature, not because of Social Media. We’ve all got friends who tell us all they want to do is tweet all day and go to parties, and that they want to quit their job to become a Social Media Consultant. What these people really don’t get is that there is so much more work to it than just going to parties. You actually have to be good at what you do, not just at drinking Cosmopolitans and Dom Perignon.

Social Media Douchbags aren’t Douchebags because they are in Social Media. They are just plain old Douchebags. The same applies to the arrogant alpha geeks. Douchebags, like the rest of them.

*I’m no Social Media expert (well, not yet!), but I think I have a pretty good idea of the industry and many of the concepts it revolves around. 

4 comments to “Social Media Douchebags are Just Douchebags in Social Media”

  1. 1

    On June 17th, 2009 at 3:51 pm, Cristiano Betta said...

    I totally agree. But don’t you also agree that anyone who’s somehow invested in what’s now now called Social Media is more likely to be annoyed by these douchebags. And yes we can try to take on all the douchebags in the world, but I think for now we are more motivated to take on this special flavor of douchebags called the Social Media Douchebags.

  2. 2

    On June 17th, 2009 at 4:06 pm, Emma said...

    I think we are all involved in Social Media, even if our income is not derived from it. We all tweet, blog, etc, and so we are all affected by douchebags who try and “game” the system in some way. Whilst we are not bought into disrepute it does affect us. As for other douchebags, I’m affected every day by the arrogance of some key layers in the web world. The way they choose to create software and frameworks I use directly affects me, and gives some of the technologies I work with a bad name…

  3. 3

    On June 24th, 2009 at 2:44 pm, Rebecca Jesson said...

    Do you think one of the things that COULD differentiate genuine social media consultants from douchebags is putting work into finding tools to report clearly on data and then analyse and discuss it honestly? Perhaps saying, “Well that didn’t work, lets try the next idea?”

    I think it’s difficult because when douche bags talk about huge, viral campaigns to companies, if this doesn’t happen instantly, the company sees “social media” as a failure. What they really need to understand is the most fulfilling use is a slow building up of faithful followers.

    You know all this already and I’m probably rambling on like a fool. I feel like I GET the concepts behind social media too, I want to figure out SOME way of moving forwards, learning more concrete skills. Very overwhelming at the moment. But often you just have to jump in and try!

  4. 4

    On May 19th, 2010 at 9:14 pm, Bruce said...

    I think we are all involved in Social Media, even if our income is not derived from it. We all tweet, blog, etc, and so we are all affected by douchebags who try and “game” the system in some way. Whilst we are not bought into disrepute it does affect us. As for other douchebags, I’m affected every day by the arrogance of some key layers in the web world. The way they choose to create software and frameworks I use directly affects me, and gives some of the technologies I work with a bad name…

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